Projects

Mind Your Business Podcast

Minority creatives and entrepreneurs, especially aspiring business owners, side hustlers, and content creators who are navigating identity, growth, and hustle culture. This includes women of color, first-generation entrepreneurs, and underrepresented voices in business spaces who are building their path while managing real-life challenges.

Objective:
Simulate the launch of a podcast that reaches 100 streams in the first week, builds anticipation through content, and grows engagement across Instagram and TikTok.

Before planning my campaign for Mind Your Business Diaries, I analyzed social media trends and best practices for podcast promotion particularly among creators targeting younger, entrepreneurial audiences. I found that short-form videos (like Instagram Reels and TikToks) consistently perform better when they include emotional storytelling, hooks in the first 3 seconds, and subtitles. I also learned that content shared in the afternoon or early evening tends to get higher engagement, and that posts with a strong narrative or “relatable truth” are more likely to be saved or shared. This informed my decision to center the campaign around real, raw moments and to include multiple video posts throughout the week. I also incorporated interactive Instagram Story elements like polls and countdowns to drive engagement, based on research showing they boost visibility in the algorithm. Overall, my content choices, posting times, and video structure were all shaped by this analytics-based approach to maximize impact and authenticity.

Day 1: Friday (Post)

• Platform: Instagram Reels + TikTok (http://www.tiktok.com/@mind.your.busines078)

• Content: Branded image featuring the podcast name Mind Your Business Diaries, minimalistic background, gold and black aesthetic

• Caption: “For the Ones Who Make It Look Easy (But It’s Not)
  You’re juggling it all! business, mental health, success, failure…
  This podcast is for YOU. Tap in for weekly convos that keep it real.
  Because behind every boss is a human being.
  6 Days AWAY from the big launch”

• Purpose: To build anticipation and announce the upcoming podcast launch. The teaser generates curiosity and creates momentum by showing professional visuals, movement, and energy. https://www.instagram.com/p/DJu2wzVS6T_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Day 2: Saturday (Reel)

• Platform: Instagram Reel + TikTok

• Content:
  A dynamic reel that introduces the episode title and theme: “Starting a Photography Business.” It features text overlays, a teaser of the guest, and ends with a reminder that new episodes drop every Thursday at 4 PM.

• Caption:
  “In a world where every picture tells a story, have you ever wondered what it takes to make your mark as a photographer? In our upcoming episode, we sit down with a seasoned pro who shares invaluable tips and the struggles behind the lens. Get ready to elevate your photography game!
  Join us for an inspiring conversation that could change the way you see the world through your camera.”

• Purpose:
  This post was designed to promote the theme of the first full episode and attract aspiring or current photographers. By teasing expert advice, the post builds curiosity and adds value to the audience before the full episode airs. The mention of the time (“Every Thursday at 4 PM”) helps set viewer expectations and establish posting consistency.

• Platform Difference:
  The reel was posted on Instagram and TikTok. The post performed better on TikTok. https://www.instagram.com/reel/DJxNzz6vxD5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Day 3: Sunday (Post)

Platform: Instagram + TikTok

1. Content:
   A branded visual post titled “5 Fun Facts About Starting a Business”, designed with your podcast’s aesthetic (gold tones, minimal layout). The post shares surprising or motivational stats about entrepreneurship, such as:

   • Most entrepreneurs start from home.

   • Social media is your secret weapon.

   • Many successful founders had zero business experience.

2. Caption:
   “Thinking about starting your own business?
   Here are 5 fun facts that might surprise you
   You can go from your living room to million-dollar dreams! Every boss had to start somewhere. Don’t let fear hold you back!
   Which fact shocked you the most?”

   https://www.instagram.com/p/DJz5d4Ptbgp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

3. Purpose:
   This post aims to motivate and educate aspiring entrepreneurs while reinforcing the theme of the podcast: turning real experiences into inspiration. The fun fact format is both engaging and informative, encouraging saves, shares, and comments.

4. Platform Difference:
   This post was posted on TikTok. With more engagement on TikTok.

   Day 4: Monday

   • Platform: Instagram Reel + TikTok

   • Content: A reel with captions, visuals, and music explaining the target audience for the podcast.

   • Caption:
     ” Discover the inspiration behind "Mind Your Business"! My mission is to launch a podcast that highlights the importance of pursuing your passions while managing a full-time career, being a mom, especially as a minority. Join me on this incredible journey of exploration and empowerment! Let's dive in together!” https://www.instagram.com/reel/DJ2XaqhKVbH/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

   • Purpose:
     This post was created to humanize and show the effort behind the podcast. It makes your audience feel like insiders, creates relatability, and builds authenticity.

   • Platform Difference:
     The reel performed better on TikTok.

   Day 5: Tuesday

   • Platform: Instagram Reel + TikTok

   • Content:
     The CEO introduced the podcast. The video has captions, text overlays, engaging visuals and a nurturing message.

   • Purpose:
     Designed for the audience to put a face to a name. The audience can get familiarized with the creator. This builds trust and anticipation.

   • Platform Difference:
     The reel performed well on TikTok. TikTok engagement grew. https://www.instagram.com/reel/DJ4_nUuNQGI/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

   • Day 6: Wednesday

     Platform: Instagram Reel + TikTok

     Content: Created 3 facts about starting a business.
     Purpose: Build curiosity.

     Platform Difference:
     The reel performed well on TikTok. TikTok engagement grew. https://www.instagram.com/p/DJ7yK_7RKxC/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

     Day 7: Thursday (Launch Day)

     Platform: Instagram Reel

     Content: Branded animation of the podcast title. A Spotify logo stating that we are live. https://www.instagram.com/reel/DJ-ae1tSuz5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==